Case Study: Control Room LED Screen in PJ Mega Mall | ANZ

Executive Summary: Modern retail security relies heavily on real-time data visualization. For one of the largest mega malls in Petaling Jaya, maintaining a secure environment for over 100,000 daily visitors required a complete overhaul of their central command center. This case study details how ANZ Worldwide replaced an aging, fragmented LCD video wall with a state-of-the-art LED Screen in control room environment. By leveraging Glue on Board (GOB) technology and our proprietary ANZ IPM (IP Matrix) & IPX (IP Extended) architecture, we eliminated visual bezels, enhanced durability, and provided a seamless canvas for hundreds of CCTV feeds. This project highlights our capability in deploying mission-critical visual solutions that merge high uptime with operator comfort.

The Context & Business Challenge

The client, a premier retail destination in the heart of Petaling Jaya, operates a complex ecosystem involving retail outlets, parking facilities, and public concourses. Their central control room functions as the nerve center for security, fire safety, and facilities management. However, their legacy infrastructure was becoming a liability.

The primary issue was the existing LCD video wall. Comprising 40 separate panels, the grid was plagued by thick bezels (frames) that created a "window-pane" effect. In a security context, these bezels created blind spots where moving subjects could momentarily "disappear" across screens. Furthermore, color drift between aging panels meant that a suspect wearing a red shirt on one screen appeared to be wearing brown on the adjacent screen, complicating tracking efforts.

Financially, the legacy system was a drain. LCD inverters were failing frequently, requiring costly replacements and downtime. The heat output from the old screens overwhelmed the control room's HVAC system, leading to uncomfortable working conditions for operators who monitor the screens 24/7. The client needed a unified, seamless LED screen in control room solution that offered high contrast, low maintenance, and physical durability.

Technical Architecture & Strategy

To address the specific demands of a 24/7 command center, ANZ Worldwide architected a solution based on three core pillars: Durability, Clarity, and Advanced IP Signal Distribution. We adhere to standards similar to those set by AVIXA for control room design. We moved away from standard SMD (Surface Mounted Device) LED technology and deployed our specialized Glue on Board (GOB) Technology alongside our custom signal architecture.

1. GOB (Glue on Board) Technology:
In a bustling control room, equipment is often touched or accidentally bumped. GOB technology involves injecting a patented transparent epoxy resin across the surface of the LED modules. This creates a protective shield that makes the screen collision-proof, dust-proof, and moisture-proof. Unlike standard LEDs where a single impact can knock out a cluster of pixels, the GOB surface distributes the impact force, ensuring the screen remains pristine.

2. Fine Pixel Pitch (P1.25):
Control room operators sit relatively close to the screen (2-3 meters). We deployed a P1.25mm pixel pitch, ensuring that text, BMS spreadsheets, and facial features on CCTV feeds appear razor-sharp and legible without visual artifacting.

3. ANZ IPM (IP Matrix) & IPX (IP Extended):
Crucially, this project departs from the industry standard of using bulky, basic transmitters and receivers. We deployed our proprietary ANZ IPM and ANZ IPX system. These components serve as IP-based transmitters and receivers that convert video directly into IP data.

The video signal is converted into data packets, sent through the network (via LAN or Fiber), and decoded back into video at the LED processor. This architecture fits large LED screens perfectly because it allows for long-distance transmission (from 100m to kilometers), high scalability (one source to multiple screens), and centralized control from the operator desk.

Most importantly, these advanced IPM/IPX units replace the unreliable third-party boxes usually found in the market, and they are fully included in the RM 78,000 project cost. This ensures a future-proof setup ideal for professional AV environments where expansion is planned.

Implementation Roadmap: Phase by Phase

Deploying a massive LED wall in a live control room that cannot be shut down requires surgical precision. Our Project Management Team devised a phased rollout to ensure business continuity for the mall.

Phase 1: Structural Audit & Network Planning
Before a single cable was laid, we conducted a structural integrity test of the control room wall. Simultaneously, we mapped out the IP addressing scheme for the IPM and IPX units to ensure they would operate on a dedicated VLAN, isolating video traffic from the mall's public Wi-Fi network.

Phase 2: Parallel Cabling & Staging
To avoid downtime, we pre-staged the ANZ IPX signal processors. We ran fiber optic cabling parallel to the existing copper infrastructure. This "hot standby" approach meant the old system could remain live while the new IP backbone was prepared.

Phase 3: The Hybrid Cutover
Over a period of three nights (12 AM - 6 AM), we dismantled the LCD wall in sections. As one section was removed, the precision die-cast aluminum cabinets of the new LED screen were mounted. Because GOB modules are magnetic and front-serviceable, alignment was rapid. By 6 AM each morning, the partially completed wall was fully functional.

Phase 4: Calibration & Integration
Once fully assembled, we utilized pixel-to-pixel calibration tools to ensure uniform brightness and color temperature (6500K). The IPM Matrix allowed us to configure the wall to accept 16 simultaneous inputs, which operators can drag-and-drop dynamically.

Key Results & ROI

The transformation of the Petaling Jaya Mega Mall control room delivered immediate tangible results. The most striking change was the elimination of bezels, providing a 100% fill factor for visuals. This allowed the security team to stitch together panoramic views of the mall's atrium without black lines cutting through the footage.

From a maintenance perspective, the GOB technology has proven resilient. In the first 12 months of operation, there have been zero dead pixels and zero module failures. The proprietary ANZ IPM architecture has streamlined signal management, reducing the complexity of cabling behind the wall significantly.

Future Readiness & Scalability

This installation is not just a display; it is a platform for future AI integration. The high pixel density of the P1.25 screen is ready for 4K content, and the IP-based nature of the IPM/IPX system allows for easy expansion. If the client decides to add another screen in a different room, we simply add an IPX receiver node to the network—no heavy re-cabling required. This secures their investment for the next decade.

Project FAQ & Tech Specs